The Principles of Designing a Great Website

The importance of a website for businesses is a frequently discussed topic. As the world goes digital, it becomes increasingly important for companies to dominate in the virtual world. Understanding its growing necessity, more business owners have invested their time and money into creating a website. Unfortunately, when diving into the world of web design, managers are often blinded by a common myth; web designing is easy. Creating a successful website requires equal prioritization of utility and usability. The famous saying “it’s easier said than done,” is fitting when discussing website design. Having an aesthetic and functional website is fundamental to the success of the business. To give an idea of its importance, here are a few eye-opening statistics published in 2020.  

A) 57% of internet users said they would not recommend a business with a poorly designed website on mobile.
B) 38% of people will stop engaging with a website if the content or layout is unattractive. 
C) 75% of customers admit to making judgments on a company’s credibility based on its web design.
D) 94% of first impressions are design-related.
E) 94% of negative feedback on the website was design related

As understood from the statistics, having a great website can help boost trust within potential customers and significantly impact the growth of a business. Several factors like typography, consistency, imagery, and more need to be considered for creating a successful website. Whether you are revamping an old design or creating a stunning new website, we have cumulated a list of principles that will help you build a great website

1. Purpose 

When designing a website, it is crucial to consider the purpose of each page. Whether your customers are looking for information, interaction, or entertainment, the page should cater and effectively fulfill their needs.

2. Simplicity

Simplicity is key when designing an effective website. Correctly choosing the color scheme, typography, and imagery can help create a seamless page. Bombarding visitors with loud designs may distract them from the important content within the website. Therefore, while designing, always keep it fresh and clean.

3. Navigation

Providing users an easy way in-and-out of the pages can enhance the overall web experiences. Studies reveal that 94% of people prefer websites with simple navigation. Following the “three-click-rule,” whereby customers receive the information within three clicks, is an effective way to retain visitors.

4. F – Shaped Pattern Reading

The F – shaped pattern is an effective design principle used by designers. Ever since eye-tracking studies revealed we scan a computer screen from top and left, designers have implemented this technique into their strategy. As we wish to appeal and retain our audience with the website, it is vital to consider a reader’s natural pattern of scanning.

5. A Few Essential Laws to Consider

Designing and prioritizing valuable content is often difficult; however, there are a few essential human perception laws that will assist you in creating a website.

• Visual Hierarchy: The law states that the bigger an object is, the more important it is perceived as and thus more attention it commands. Whether it is done through color, imagery, or typography, the law remains the same.

• Golden Ratio: Although founded in ancient times, the Golden Ratio continues to be popular in the designing world. Under this rule, dividing a webpage with the magical number (1.618) will help you aesthetically organize the content.

• Rule of Thirds: Images are a fundamental element when designing a website. You can carefully place images on your page by following the rule of thirds. According to the law, the critical parts of the picture should be placed at the intersection of the lines.

6. Load Time

No customer appreciates a website that takes too long to load. In fact, research published in 2020 revealed that slow loading websites cost retailers 2.6 billion dollars in lost sales each year. With users only allowing two-seconds for an average site to load, it is imperative to provide an easy-loading website.

7. Mobile Friendly

With more people turning to their devices to search, creating a mobile-friendly website is essential. Building a website that is compatible with each screen will help improve the web experience.

With all these tricks in hand, you are guaranteed to create a stunning website. However, if you need a professional to assist you, contact Infobahn Consultancy, the leading website designing agency in Dubai, UAE. With over 13 years of industry experience and over 6,000 satisfied clients, you can trust us to create your dream website.