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SMO trends to Look Out for in 2020

Social media is a continually evolving platform - with new features developed and rolled out to the public frequently. Although it is difficult to pinpoint the trends for the year exactly, experts with their knowledge and experience, narrowed it to six key changes for 2020. Here are some of the predictions in SMO (Social Media Optimization)  

1. Influencer Marketing  

We all have been there – we are scrolling through our social media, and one of the influencers is raving about how supplements can boost hair growth. Influencer marketing had gained massive attention in recent years. It has allowed startups and small-scale businesses to compete with big brands on the same stage. For instance, HiSmile, Daniel Wellington, and ASOS were all startups that generated millions through influencer marketing. Nowadays, 74% of users trust social media networks to guide purchasing decisions, and 49% of customers depend on influencer recommendations. As users turn to social media and influencers, the power of traditional online ads is dwindling. In fact, 40% of customers are using ad-blocking technology to stop being bombarded with popups and banners. If you are looking for an effective and affordable method to improve sales, definitely keep influencer marketing under your radar. 

2. Shoppable Ads 

Although new technology, shoppable ads have dominated our social media platforms. With over billions of users on Instagram and Facebook following e-commerce platforms, it is not surprising that brands are utilizing social media to advertise products. By shortening the purchasing process, shoppable ads provide customers the ultimate shopping experience. In 2020, shoppable ads are only expected to grow and conquer. 

3. Augmented Reality (A.R.)  

Great experience makes any content memorable, and consumers are continually looking for interactive content. To deliver this growing need, marketers are incorporating Augmented Reality (A.R.) and Virtual Reality (V.R.). A.R. allows the user to view a different location, or how an item will be set in their home, without any physical labor. On the contrary, in virtual reality, users are teleported to a simulated environment to experience a life-like feel of the product. Countless brands have already started using A.R. in their marketing strategy. For example, ASOS allows buyers to view the product on a model through a virtual catwalk. Whereas Gucci and Adidas let users virtually try on different shoes. 

4. Chatbots  

As technology improves, chatbots are getting smarter. Nowadays, chatbots are not restricted to a limited set of questions. Instead, they are developed to communicate like a real person and offer a variety of answers. By 2022, chatbots are expected to save businesses over 8 billion dollars per annum. Their ability to respond 24/7, provide speedy solutions, save time, and remember extensive data has made chatbots more favorable than hiring workforce. In 2020, expect more conversations with bots. 

These are some of the massive trends to look out for in 2020. Incorporating and staying on top with shifts will guarantee a boost in business; however if you are having a hard time choosing where to invest and how do not worry. Contact Infobahn Consultancy- we are the leading SMO company in Dubai. With our expertise and technology, we promise to develop a strategy fit for you. 

Your One-Stop Read to all the Popular Digital Marketing Trends of 2020

Digital Marketing, since its inception, has evolved into a phenomenal force for businesses. Although it began with simple emails and search engines, we have seen technology progress rapidly. As a result, it becomes increasingly necessary for firms to adapt to the changing environment. However, utilizing the latest developments will not promise satisfactory results; instead, marketers must be strategic thinkers while selecting and employing.
 
Similar to previous years, 2020 came with new updates and trends. In January, Google was flooded with the 'Top Digital Marketing Trends 2020.' With over two hundred million results popping up, it is impossible to filter through and learn the widespread shifts. But not all superheroes wear capes; we dress casually and have compiled a list of the prominent trends to make your life easier. 

 Here is a breakdown of all the popular digital marketing trends of 2020. 

A. Artificial Intelligence 

Artificial intelligence has crept its way into our lives and mimicked various "human" tasks, from driving automobiles to providing virtual assistance to playing games. Because of their diversity and convenience, robots have become a constant companion for companies that wish to provide exceptional service. With their massive developments and usage, it is no surprise that the Worldwide Artificial Intelligence Spending Guide predicted the world would spend 97 billion on A.I by 2023. Understanding that A.I is here to stay, as a digital marketer, it is crucial to adapt to growing trends. 

1. Artificial Intelligence & Voice Assistance 

Voice search and digital assistants are two subcategories of A.I. Although it began with answering simple questions, it has evolved to allow brands to provide voice services for their customers. Customers, along with their voice-enabled device, can now place orders with simple voice commands. Therefore, it leads to quick and simple customer experience, and who doesn't love that? 

According to recent statistics, in 2020, 50% of all searches will be voice searches. Therefore, this makes voice assistance one of the biggest marketing trends of 2020. Even if your brand is not ready for smart speaker advertising, it is still essential to optimize your content for voice search. 

2. Artificial Intelligence & Conversational Marketing  

The reality of modern marketing is; it has become more conversational. When consumers have a question, 82% of them want an immediate response. Therefore, users prefer conversational marketing since it facilitates a one-to-one, real-time connection between marketers and customers. However, since advanced technology has nurtured its people to receive speedy solutions, the need for speed only becomes more crucial with time. That is why experts believe that conversational marketing will be an effective strategy this year.
 
Conversational marketing uses feedback and customer data to drive conversations, improve engagement, build customer loyalty, and more. It facilitates businesses to personalize their approach and provide valuable information straight from the source. If you work in a technical industry and want to improve your customer interaction, conversational marketing will be the best move.

3. Artificial Intelligence & Chatbots  

Although chatbots have been employed in the previous years, chatbots' presence will only expand in 2020. Chatbots are getting smarter, allowing them to respond as if it were a real person. Statistics reveal that by 2022, chatbots will help businesses save over 8 billion dollars per annum. The data is not shocking when considering its extensive benefits. For example, chatbots can provide 24/7 service, respond instantly, present solutions, save time, and accurately remember data. In comparison, hiring an individual to monitor and respond 24/7 will be expensive and impossible. Therefore, in 2020, this technology will continue to be perfected and employed across several platforms.
  
4. Artificial Intelligence & Programmatic Advertising  

Programmatic Advertising uses A.I to automate ad buying so that businesses can target more specific audiences. This strategy is more efficient and faster, which means higher conversions and lower customer acquisition costs. Programmatic Advertising is rapidly changing the face of the digital industry that, eMarketer reported, 86.2% of the ads displayed in the U.S. will be programmatic by 2020.
 
Additionally, real-time bidding is a type of programmatic ad buying. Google and Facebook topped digital ad spend with 103 billion dollars and 67 billion dollars, respectively. Although ad bidding is not new, both Google and Facebook are redesigning their options. Advertisers are now provided several strategies and can choose at a campaign, group, or portfolio level. 

B. Interactive Content  

As a digital marketer, you must have heard about 'interactive content.' Interactive content includes anything that a customer can engage, click, and swipe through. Because of its interactive nature, these contents usually draw customer's attention and encourages them to share. Due to its engagement, 91% of buyers are looking for more exciting content online. Therefore, in 2020 we are bound to see a shift from traditional material towards dynamic content that offers users an immersive experience. Popular interactive content includes; shoppable ads, interactive emails, AR/VR, and 360-degree videos. 

1. Shoppable Ads 

Shoppable ads have been around for two years, but we have recently seen an increase in internet shopping. With over 1 billion users on Instagram and over two billion active users on Facebook following e-commerce platforms, it is no wonder brands are utilizing social media to maximize profits. With shoppable ads, customers are given the ultimate shopping experience by minimizing bounce rates and shortening sales funnel. Research published in 2020 revealed that shoppable ads would be the primary driver of Instagram's double-digit ad growth. Because of its convenience, shoppable ads are believed to become the norm in 2020. Therefore, implementing shoppable ads into your marketing strategy will be the smart thing to do.

2. Interactive Emails 

Recent research reports that the number of emails is slowly stagnating. However, instead of abandoning emails, digital marketers are reviving the entire platform. The plain texts and newsletters are now replaced by interactive emails that include buttons, polls, surveys, and more. Therefore, boosting user engagements and enticing them to take action without switching platforms. With more users looking for interactive emails in their dropbox, it is highly advisable to implement them.

3. AR/VR  

While creating engaging content, an important criterion to deliver is experience. Consumers are continually looking for interactive content. Because of its increasing popularity, marketers have explored new avenues, including Augmented Reality (A.R.) and Virtual Reality (V.R.). With AR, the user, along with their phone, can view a different location, or how an item will be set in their home, without any physical labor. Whereas, with V.R., users are teleported to a simulated environment to experience a life-like feel of the product. Although both have their advantages, research predicts that by 2020 A.R. will outpace V.R., and by 2021, V.R. will not be able to catch up. As the success of a company lies in the hand of the customer, it becomes essential for businesses to adapt and employ these changes.
 
Over to You 

Now that you have learned all the popular digital marketing trends of 2020, the ball is now in your court. Select and utilize these trends to enhance your online marketing strategy. However, if you are unaware of how to incorporate these changes correctly, we recommend hiring a professional. Partnering with a digital marketing company will give you unrestricted access to the latest technology & an excellent team of professionals to improve your strategy. Contact Infobahn Consultancy, the leading digital marketing company in Dubai, UAE. We are certainly the best in the business with over 13 years of experience and thousands of satisfied clients. Join forces with the best digital marketing company in town and launch your business to exceptional heights. 

Five Simple SEO Tips for Beginners (2020 Edition)

Diving into the world of SEO can be daunting for beginners. The complexity, evolving algorithms, and numerous strategies make SEO a difficult subject. However, the advantages of SEO are far superior to its challenges. That is why countless individuals have shifted their focus to understanding SEO. Although there are tremendous topics to learn within SEO, some fundamental tips are worthy of attention if you are searching for a quick and easy boost. Here are five tips to increase organic traffic.

1. Research Relevant Keywords

Keywords are essential for the success of any SEO strategy. In SEO, keywords allow users to find your website through relevant terms. For instance, if you run an SEO company in Dubai, UAE, your target audience will mostly search with keywords like:

•  SEO in Dubai
• SEO company in Dubai
• Search engine optimization Dubai

With the help of Google suggestions and keyword tools, you can gather a wide array of words relevant to the website. There are few factors to consider while researching keywords, they are:

A: The Tripod Rule – According to experts, the ideal keyword depends on three essential factors. The keyword must be popular, rankable, and relevant.

B: Long-tail vs. short-tail SEO – If you started a website recently, experts suggest using long-tail
keywords. This is because the queries generated through these keywords are highly specific, and therefore people tend to engage longer.

C: Keyword difficulty – Analyzing the keywords for how easy/hard it is to find is another useful way to find the ideal set of keywords. The difficulty board ranges from 0-100; as the score increases, the
chances of ranking #1 on SERP (Search Engine Results Pages) reduces.

2. Optimize Page Titles & Meta Description

Meta tags, a part of HTML, describes the website’s content. Meta titles and meta descriptions are the
most important meta tags. Although meta titles and descriptions are packed with keywords, it does not directly influence the ranking. However, it still remains an essential element that impacts CTR (click- through rate) and user engagement. Once you have a finalized list of keywords, you need to integrate it into:

A: Titles tags & amp; headlines – Create engaging titles that draw readers to viewing your content. Use the main keyword with the headlines & titles as it will guide more readers.

B: URLs – Ensure that the URLs are SEO-friendly.

C: Visuals – Incorporating images, videos, and other multimedia are great ways to attract users. When using visuals, do not forget to optimize them with proper file names.

3. Quality Content

Once the page is set up, the content within the website needs to be optimized appropriately. Quality is
critical when creating content. You can create any form of content like blogs, reviews, case studies,
infographics, videos, and ebooks. Whatever type you choose, the only rule is; the material needs to be
original and engaging.

4. Optimize Business Across Web

A website is crucial for building brand trust and a successful SEO strategy. However, your website is not the only place users will visit. Business directories and social media are other common platforms that provide related details about your company. Therefore, it is essential to update all business listings with the right contact information and a summary of the services you provide. Similarly, update relevant social media platforms.

5. Relevant Links

Linking building is an essential step in an SEO strategy. Link building refers to getting links from other websites. In the world of SEO, search engines are continually exploring new content and determining the authority of a website through the authority passed on from external sources. There are two types of backlinks (a) do-follow backlinks and (b) no-follow backlinks. From an SEO perspective, no –follow backlinks do not score well and have no value. Although it may sound simple, beginners often find link building difficult. But no need to worry, here are some simple link building strategies to follow:

A: Guest Posting – The popular method of link building is guest posting. Guest refers to when you post content on another website. It mutually benefits both platforms as you get backlinks, and they get free content. However, quality should always be a priority.

B: Competitor’s backlinks – Although time-consuming, analyzing competitor’s backlinks helps you
understand what works for others and create better content that will motivate them to replace
competitor’s content with yours. Other methods of link building include; content-based link building,
social backlinks, PR articles, writing testimonials, backlinks from forums, and Q&A sites.

These are some of the simple yet effective ways to boost traffic. It is normal for beginners to be
intimidated by the world of SEO. However, with practice, you will soon understand and develop tactics perfect for your firm. If along the way you need professional assistance for that additional boost, contact Infobahn Consultancy. With over 13 years of experience, Infobahn Consultancy has served 6,000 clients and quickly become the leading SEO company in Dubai, UAE. We guarantee to guide and educate you on this exciting journey to discovering SEO.

Types of PPC Advertising & Its Benefits

Pay-per-click advertising has gained massive attention in recent years. As a vast majority of people are online, the competition between companies to secure the top spot gets harder by day. Among the various internet advertising methods, pay-per-click is regarded as an excellent and cost-effective way to drive sales. Like every advertising method, PPC also has several types that can be utilized as per the situation. Let us look at some of the popular forms of pay-per-click advertising. 

1. Paid Search  

Paid search is the most common type of pay-per-click advertising. In paid search, written advertisements are created using specific keywords. Since keywords play a crucial role in paid search, advertisers must conduct in-depth research into finding the relevant keywords. Once the advert is created, it can be published on any of the pay-per-click ad networks. Google Ads and Bing Ads are the popular options among the various platforms.  

Advantages of Paid Search: 
• Produces fast results           
• Helps generate qualified leads 
• Provides measurable results

2. Display Advertising  

Unlike search ads, display adverts usually contain an image along with a text. This form of pay-per-click advertising is useful for targeting a specific group of audience. Under display advertising, the ad is published across different websites. 

Advantages of Display Advertising 
• Familiarize target audience with the brand 
• Allows for remarketing opportunities 
• Adaptable for mobile 

3. Social Media Advertising 

Social media has become a phenomenal platform for advertisers. It has granted businesses easy access to a large and diverse population. Facebook, Twitter, and Instagram are some of the popular social media platforms. Interactive adverts that boost audience engagement are preferred in social media advertising.  

Advantages of Social Media Advertising
• Increased brand awareness 
• Increased loyalty towards the business 
• Improved customer satisfaction 

4. Retargeting  

Retargeting or remarketing is a form of pay-per-click advertising which uses cookies on a user’s browser. Then, the user would receive specific adverts based on their previous online actions. 

Advantages of Retargeting
• Promotes branding 
• Increases conversion rate 
• Increases marketing reach 

5. Instream Ads 

YouTube has also become an exceptional platform for pay-per-click advertising. These ads are placed before on while watching a YouTube video. 

Advantages of Instream Ads 
• Videos provide valuable information in a short period
• An excellent way to educate and inform the audience 
• Flexible 

As you can see, there are various types of pay-per-click advertising. It is essential to utilize each form to boost sales and increase profit. If you are searching for professional assistance to improve your PPC strategy, contact Infobahn Consultancy. With over 13 years of experience and 6,000 satisfied clients, we guarantee you amazing results. 

The Three Phases of Website Development and Design Process

The need for a well-designed website is on everyone’s priority as technology continues to dominate our lives. Every day we come across countless websites of different styles. Although each brand creates its distinct website, the process/phases they go through are similar to the other million sites. In this article, we will discuss the development stages of a website. For easy understanding, the steps are separated into phases.

Phase 1: Gathering Information 

Information gathering is a step that is often disregarded. However, gathering vital information is crucial in the web design and development process as it guides the proceeding steps. This stage involves understanding the website’s purpose, setting goals, and identifying the target audience.

Phase 2: Plan
 
1. Wireframe & Sitemap 

The foundation of any website is the creation of a sitemap. A sitemap gives the designer a clear picture of the website architecture and the relationship between the pages. The main goal of creating this map is to build an easy-to-navigate and user-friendly website. Customers, sometimes, can request for mockup website to verify the details before heading to the next step. In such situations, a wireframe is created. A wireframe does not contain any of the design elements; instead, it acts as a guide for the end product. 

2. Designing 

A good design is fundamental to the success of any website. In this step, all visual elements like images, videos, themes are created. When designing, it is crucial to consider the target audience; as a site for teens will look very different in comparison to a website for working professionals. Moreover, a website is the first component a customer interacts with. Therefore, it is necessary to design a website that clearly represents the brand.  

3. Content Writing  

Along with visual elements, adding valuable content is also essential for creating an excellent website. The content should relate to the brand, engage the audience, and entice them to take necessary actions.

Phase 3: Development 

4. Coding 

Once all the visual elements are created, the next step is developing a functional website. Essential elements like CMS, interactive forums, and online stores are fully working in this stage. Since various technical aspects are involved in the step, it is necessary to have an expert in the project. 

5. Testing  

The next important and routine step in the website development process is testing. Once the website is created, all the links, forms, and scripts should be checked. Similarly, spell-checks are also necessary to ensure the website is free from typos. The site should also be tested for its speed, screen compatibility, and cross-browser compatibility. Once all essential factors are double-checked, the website is ready for upload. 

6. Maintenance  

A common misconception among business owners is that once the website is developed, it does not require regular maintenance. In reality, the site is more of a service than a product. Therefore, it is crucial to provide great user-experience and quickly fix any inconveniences consistently.

There you have it—a general step-by-step guide to website development. If you need professional assistance to simplify the process, contact Infobahn Consultancy. With over 13 years of experience and 6,000 satisfied clients, you can count on us to create a great website! 

Top 6 Website Mistakes

Technology has completely reshaped our world. From conversing to purchasing, we are now dependent on our smartphones. With the rise of mobiles and increased access to the internet, new groups of people enter the virtual world regularly. As much of the consumers are online, developing a website has become mandatory for the survival of any business. According to a recent news article published in 2020, there are over one billion websites in the world.

Moreover, the study added that approximately 380 websites are built every minute. With countless
businesses entering the web designing world, they are prone to making several common errors if a
professional web developer is not involved. Here is a list of the frequently found website problems.

1. Outdated Design

New trends continually impact web designing. As technology evolves every day, the expectations from a website also change. Nowadays, viewers need more dynamic and interactive sites. In fact, a recent study revealed how 94% of the first impression is design-related. Moreover, 46% of viewers base the credibility of business on the website's visuals and aesthetics. Therefore, merely developing a site is not enough. Companies need to create a website that represents their brand and frequently update it to stay relevant.

2. Slow Pages

One of the factors that significantly influence the user experience is speed. With the rapid advancement in technology, we are now accustomed to receiving information within a few seconds. And the need for speed has also entered the world of web designing. Studies revealed that 39% of people would stop engaging with a website if it takes too long to load. The same study also stated how viewers expect a site to load within a maximum of two seconds. Similarly, Google recently announced that it would be penalizing sites with slow loading pages. If you have a slow website, take advantage of Google's Page Speed Insights Tools. It analyzes your website and determines the elements that slow it down.

3. Poor Content

Another problem that is frequently found within websites is poor content. Often, businesses do not pay enough attention to high-quality content. Writing valuable and informative content is just as important as the design within a website.

4. Poor SEO

Thttps://infobahnworld.com/services/active-marketingWith SEO, you can ensure that most users visit your site. Not only does it position you higher, but it also improves user-experience and put you ahead of the competition. The solution to this problem is to hire an experienced employee or agency that canenhance SEO.

5. No CTAs

Call to action (CTAs) are an essential element of web designing that, unfortunately, many business owners often neglect. Once the customer reaches the website, it is crucial to provide them with adequate information to complete the experience. Usually, CTAs have an incentive attached, such as downloading premium content, subscribing to a newsletter, or receiving exclusive service.

6. Broken Links

Broken links are links that do not work. It occurs when a page is removed, or when it moves, or the URL structure of the webpage has changed. Broken links are one of the common mistakes every business usually makes. Not only does it frustrate users, but it also ruins the professionalism of your website.

Although there are countless mistakes, there are no problems without a relevant website solution. If
you need effective techniques for handling these common mistakes, contact Infobahn Consultancy. We are the leading website solutions company in Dubai, UAE. With over 13 years of experience and 6,000 satisfied clients, you can count on us to develop a flawless professional website.